Service 03 · Landing pages
Landing pages that keep the ad’s promise.
We build one page for one campaign, with one goal and a launch date, both set up front. Before your ads go live, we test every lead end to end.
7 steps
from the brief to the first report
1 goal
per page, agreed in writing with how we measure it
14 days
of watching the live page, then a dated report
How we work
Seven steps, in this order.
Each step ends with something you can see and approve. The next one starts after you sign off.
Campaign brief
One audience, one offer, one action and one launch date. We agree with you on how to measure the result and what number it starts from.
You get
A one-page brief with the goal, the date and the measurement plan.
We need from you
Your offer, the ads that will point to the page and your CRM details.
Work order
We put the scope, the price and the delivery date in writing. We start when you sign.
You get
The work order.
We need from you
Your signature.
Message
We write a headline for each ad group that repeats what the ad promised. Then we add proof with real names and a button that says what happens next.
You get
The copy.
We need from you
Your approval, with 1 round of changes.
Design
We design for the phone first. The headline, the value and the button fit on the first screen, and no menu pulls attention from the button.
You get
Phone and desktop designs.
We need from you
Your notes for up to 2 rounds of changes.
Build and tracking
We build the page on your platform as a reusable template and connect the form to your CRM, your analytics and your ad conversions.
You get
A private link to the working page.
We need from you
User access to your CRM and ad accounts.
Tests
We send test leads end to end and check that each one shows up in your CRM, your analytics and your ad platform. We try it with cookies accepted and with cookies refused.
You get
The test checklist.
We need from you
Your go-ahead for launch.
Launch and first report
We publish the page, check the data again on the live page and watch it for 14 days.
You get
A dated report against the goal.
We need from you
The start date of your campaign.
What’s included
One page, fully measured.
- A campaign brief with the goal, the date and the measurement plan
- Copy, with a headline for each ad group
- Phone and desktop design
- The page on your platform, as a template you can reuse
- Form connected to your CRM or email tool, with a thank-you page
- Analytics events, ad conversions and campaign links (UTM)
- Cookie banner and Google consent mode where required
- Speed and accessibility checks
- A test report with test leads
- A report on the first 14 days
- A short guide to copying the page for your next campaign
Before you ask
The questions we hear most.
How fast can it go live?
We set the launch date first, in the brief. The plan lists what we need from you and by when.
What conversion rate will I get?
Nobody can promise one. We agree on the goal and the number it starts from, and you get the first report on a set date. For context, Unbounce’s 2024 study puts the median across industries at 6.6%.
Will it work with my ads and my CRM?
Yes, and you’ll see it before launch: a test lead lands in your CRM and shows up in your analytics.
Can I reuse it for the next campaign?
Yes. The page is a reusable template on your platform, and we show your team how to copy it.
Do you run A/B tests?
When your traffic allows it. We test one change at a time, for at least 2 weeks, and set the sample size before the test starts.
Get your price and date.
Tell us what you need. Before we start, we’ll send you the scope, the price and the delivery date in writing.
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