Service 07 · Marketing
Marketing measured from the first click.
We run search and social campaigns in accounts that belong to you, and test the tracking before you spend the first dollar. You see the exact platform cost and our fee, separately.
8 steps
from what a lead is worth to you to the monthly report
Day 30
your first report, with the exact cost from Google and Meta
Your name
on every ad, analytics and tracking account
How we work
Eight steps, in this order.
The first six set up and launch your campaigns. The last two repeat every week and every month.
First call
We learn what a lead or a sale is worth to you: margins, sales cycle, seasons and your real competitors.
You get
A one-page brief with the target cost per result and a test budget.
We need from you
Your margins or lead value, past results and read access to your CRM.
Work order
We put the scope, our fee and the start date in writing, separate from the ad budget you pay the platforms.
You get
The work order, with our fee written separately.
We need from you
Your signature.
Accounts in your name
We create or claim Google Ads, Analytics, Tag Manager and your Meta business portfolio, all owned by you. We join as invited users.
You get
A register of every account, its owner and who has access.
We need from you
Accepting the invitations, and your own card on Google and Meta.
Baseline
If you already advertise, we record the last 90 days before changing anything, so you can compare later.
You get
A dated baseline report.
We need from you
Your confirmation of the starting figures.
Tracking
We connect every click to a result: conversions, analytics events, cookie consent and your CRM. We launch only after the test conversions match.
You get
The measurement plan and a test log.
We need from you
One main goal, and approval of the cookie banner.
Campaigns
We set up the structure, keywords and exclusions, audiences, copy and creative, with daily and monthly caps. After launch, we hold off on big edits while the platforms learn.
You get
The media plan and the ads, before they run.
We need from you
Approval of the budget, the copy and the creative.
Weekly changes
We cut wasted searches, move budget to what works and test new creative. Each change goes in the log with its reason.
You get
A dated change log.
We need from you
Approval for budget moves above an amount we agree on.
Monthly report
We report the exact platform cost, results, cost per result, and the waste we found and stopped. Every quarter, we also review the strategy.
You get
The report and a call, every month.
We need from you
Feedback from your sales team on lead quality.
What’s included
Your accounts, your data.
- Google Ads, Analytics, Tag Manager and Meta accounts owned by you
- A register of every account and who has access
- Our fee in writing, separate from the ad spend
- Ad spend billed to your own card by Google and Meta
- A measurement plan: conversions, CRM import and cookie consent
- A media plan with daily and monthly caps
- Copy, creative, keywords and exclusion lists
- Notes for your landing pages
- A weekly change log
- A monthly report with the exact platform cost, and a call
- A quarterly strategy review
- If we part ways, we remove our access and you keep all the history
Before you ask
The questions we hear most.
If we stop, what do I keep?
Everything: the accounts, their history, your audiences and your tracking. Our access is a link you can remove.
How much goes to ads and how much to you?
We list our fee separately, in the work order and on every invoice. Google and Meta charge your card directly, and the report shows their exact cost.
When will I know it works?
We test the tracking before launch, and your first report arrives on day 30. A fair verdict on cost per result takes 60 to 90 days, while the platforms learn.
Can you guarantee a cost per lead?
Not before there’s data, and nobody should promise one. We agree on a target in the brief and report against it every month.
Will ads help my Google ranking?
No. Google keeps ads and search results apart. For your ranking, see our SEO service.
Get your price and date.
Tell us what you need. Before we start, we’ll send you the scope, the price and the delivery date in writing.
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